商业智能:休闲游戏投放数据模型1.3
投放 | 激励视频 | 开屏 | banner | 插屏 | 全屏 | 信息流 |
ecpm | 100 | 100 | 100 | 100 | 100 | 100 |
人均观次 | 8 | 3 | 4 | 1.5 | 2 | 0 |
自然 | 激励视频 | 开屏 | banner | 插屏 | 全屏 | 信息流 |
ecpm | 50 | 30 | 20 | 20 | 20 | 0 |
人均观次 | 5.5 | 3 | 4 | 1.5 | 2 | 0 |
日投放新增计划
日 | 投放 | 自然 |
3/2 | 556 | 400 |
3/3 | 556 | 400 |
3/4 | 556 | 400 |
3/5 | 556 | 400 |
3/6 | 556 | 400 |
3/7 | 556 | 400 |
3/8 | 556 | 400 |
3/9 | 556 | 400 |
3/10 | 556 | 400 |
3/11 | 556 | 400 |
3/12 | 556 | 400 |
3/13 | 556 | 400 |
3/14 | 556 | 400 |
3/15 | 556 | 400 |
3/16 | 556 | 400 |
3/17 | 556 | 400 |
3/18 | 556 | 400 |
3/19 | 556 | 400 |
3/20 | 556 | 400 |
3/21 | 556 | 400 |
3/22 | 556 | 400 |
3/23 | 556 | 400 |
3/24 | 556 | 400 |
3/25 | 556 | 400 |
3/26 | 556 | 400 |
3/27 | 556 | 400 |
3/28 | 556 | 400 |
3/29 | 556 | 400 |
3/30 | 556 | 400 |
3/31 | 556 | 400 |
16,667 | 12,000 |
日投放成本
日 | CPA | 成本 |
3/2 | 6.0 | 3,333 |
3/3 | 6.0 | 3,333 |
3/4 | 6.0 | 3,333 |
3/5 | 6.0 | 3,333 |
3/6 | 6.0 | 3,333 |
3/7 | 6.0 | 3,333 |
3/8 | 6.0 | 3,333 |
3/9 | 6.0 | 3,333 |
3/10 | 6.0 | 3,333 |
3/11 | 6.0 | 3,333 |
3/12 | 6.0 | 3,333 |
3/13 | 6.0 | 3,333 |
3/14 | 6.0 | 3,333 |
3/15 | 6.0 | 3,333 |
3/16 | 6.0 | 3,333 |
3/17 | 6.0 | 3,333 |
3/18 | 6.0 | 3,333 |
3/19 | 6.0 | 3,333 |
3/20 | 6.0 | 3,333 |
3/21 | 6.0 | 3,333 |
3/22 | 6.0 | 3,333 |
3/23 | 6.0 | 3,333 |
3/24 | 6.0 | 3,333 |
3/25 | 6.0 | 3,333 |
3/26 | 6.0 | 3,333 |
3/27 | 6.0 | 3,333 |
3/28 | 6.0 | 3,333 |
3/29 | 6.0 | 3,333 |
3/30 | 6.0 | 3,333 |
3/31 | 6.0 | 3,333 |
100,000 |
LTV计算(投放)
日 | LTV | 流水 | 流水ROI | 毛利 | 毛利ROI |
3/2 | 5.9 | 3,250 | 98% | 2,600 | 78% |
3/3 | 7.9 | 4,388 | 115% | 3,510 | 92% |
3/4 | 9.1 | 5,038 | 127% | 4,030 | 101% |
3/5 | 10.0 | 5,541 | 137% | 4,433 | 109% |
3/6 | 10.7 | 5,948 | 145% | 4,758 | 116% |
3/7 | 11.3 | 6,289 | 152% | 5,031 | 122% |
3/8 | 11.7 | 6,500 | 158% | 5,200 | 127% |
3/9 | 12.0 | 6,690 | 164% | 5,352 | 131% |
3/10 | 12.4 | 6,863 | 168% | 5,490 | 135% |
3/11 | 12.6 | 7,020 | 173% | 5,616 | 138% |
3/12 | 12.9 | 7,164 | 176% | 5,731 | 141% |
3/13 | 13.1 | 7,297 | 180% | 5,837 | 144% |
3/14 | 13.4 | 7,420 | 183% | 5,936 | 147% |
3/15 | 13.6 | 7,534 | 186% | 6,027 | 149% |
3/16 | 13.7 | 7,599 | 189% | 6,079 | 151% |
3/17 | 13.8 | 7,661 | 192% | 6,129 | 153% |
3/18 | 13.9 | 7,719 | 194% | 6,175 | 155% |
3/19 | 14.0 | 7,774 | 196% | 6,219 | 157% |
3/20 | 14.1 | 7,827 | 198% | 6,261 | 159% |
3/21 | 14.2 | 7,877 | 200% | 6,301 | 160% |
3/22 | 14.3 | 7,924 | 202% | 6,339 | 162% |
3/23 | 14.3 | 7,969 | 204% | 6,376 | 163% |
3/24 | 14.4 | 8,013 | 205% | 6,410 | 164% |
3/25 | 14.5 | 8,054 | 207% | 6,443 | 165% |
3/26 | 14.6 | 8,093 | 208% | 6,475 | 167% |
3/27 | 14.6 | 8,131 | 210% | 6,505 | 168% |
3/28 | 14.7 | 8,168 | 211% | 6,534 | 169% |
3/29 | 14.8 | 8,202 | 212% | 6,562 | 170% |
3/30 | 14.8 | 8,236 | 213% | 6,589 | 171% |
3/31 | 14.9 | 8,268 | 214% | 6,615 | 172% |
214,455 | 171,564 |
LTV计算(自然)
日 | LTV | 流水 | 流水ROI | 毛利 | 毛利ROI |
3/2 | 0.5 | 206 | 6% | 165 | 5% |
3/3 | 0.7 | 284 | 7% | 227 | 6% |
3/4 | 0.8 | 321 | 8% | 257 | 6% |
3/5 | 0.9 | 351 | 9% | 280 | 7% |
3/6 | 0.9 | 374 | 9% | 300 | 7% |
3/7 | 1.0 | 395 | 10% | 316 | 8% |
3/8 | 1.0 | 408 | 10% | 327 | 8% |
3/9 | 1.1 | 420 | 10% | 336 | 8% |
3/10 | 1.1 | 431 | 11% | 345 | 9% |
3/11 | 1.1 | 441 | 11% | 353 | 9% |
3/12 | 1.1 | 450 | 11% | 360 | 9% |
3/13 | 1.1 | 459 | 11% | 367 | 9% |
3/14 | 1.2 | 467 | 12% | 373 | 9% |
3/15 | 1.2 | 474 | 12% | 379 | 9% |
3/16 | 1.2 | 478 | 12% | 382 | 10% |
3/17 | 1.2 | 482 | 12% | 385 | 10% |
3/18 | 1.2 | 486 | 12% | 388 | 10% |
3/19 | 1.2 | 489 | 12% | 391 | 10% |
3/20 | 1.2 | 492 | 12% | 394 | 10% |
3/21 | 1.2 | 496 | 13% | 396 | 10% |
3/22 | 1.2 | 499 | 13% | 399 | 10% |
3/23 | 1.3 | 501 | 13% | 401 | 10% |
3/24 | 1.3 | 504 | 13% | 403 | 10% |
3/25 | 1.3 | 507 | 13% | 405 | 10% |
3/26 | 1.3 | 509 | 13% | 407 | 10% |
3/27 | 1.3 | 512 | 13% | 409 | 11% |
3/28 | 1.3 | 514 | 13% | 411 | 11% |
3/29 | 1.3 | 516 | 13% | 413 | 11% |
3/30 | 1.3 | 518 | 13% | 415 | 11% |
3/31 | 1.3 | 520 | 14% | 416 | 11% |
13,505 | 10,804 |